Door-to-door fundraising

Door-to-door fundraising by Wesser

Our door-to-door fundraisers wear St Andrew’s First Aid branded coats and body warmers and visit households in Scotland. They go from door-to-door, talking to people about our work and asking them to consider supporting us by giving a monthly, quarterly or annual donation, by direct debit.

Monthly donations are essential to our charity as they enable us to plan ahead and ensure funds are available when they are needed the most. Regular donations give us a consistent income that we can predict, giving us the security and confidence to fund essential services.   Since the campaign began in June 2016, over 1600 people have begun supporting our vital first aid work after speaking to one of our door-to-door fundraisers.

Our door-to-door fundraising partner

Many charities use a professional fundraising agency to do their door-to-door fundraising to raise the most funds they can. Ours is called Wesser.

Wesser provide a complete fundraising system for the third sector and ask for no upfront fees, only a commission that is based upon the value of the donations received by St Andrew’s First Aid over the initial term of the fundraising campaign. This ensures that we benefit from the donation at the very start and the donations made by valued supporters can be used to fund our work right away.

Wesser provides a risk-free option to us as a charity, making it the most effective way of raising funds. In turn, we also ensure that all Wesser fundraisers’ first aid skills are updated and refreshed regularly, meaning the communities they work in are safer for all.

What tactics do your fundraisers use?

Our fundraisers encourage people to donate because they want to save lives and help us create a nation of lifesavers. We don’t condone high-pressure sales tactics. We want people to be left with a positive image of us and the work we do in communities across Scotland.

We train Wesser staff in the values and ethics of St Andrew’s First Aid and they are expected to live up to them when fundraising for us. Wesser staff are provided with a Fundraising Code of Conduct which clearly states that they should not give a presentation to anyone who is vulnerable. The standards our fundraisers follow are based on respect, fairness and accountability. We also act in accordance with the Institute of Fundraising’s Code of Fundraising practice.

What will the fundraisers ask for?

The fundraisers go door-to-door, asking members of the public to pledge regular donations to St Andrew’s First Aid by direct debit.
They will ask you to sign up on a small tablet, which ensures your details are kept safe and encrypted from the moment you sign up. A small, regular gift given in this way is very valuable to St Andrew’s First Aid, as direct debits are cost effective to administer and the regularity of the gift helps us plan ahead effectively. They’ll never ask for cash or cheques at the door.

For more information on this campaign then please contact us on fundraising@firstaid.org.uk or call us on 0141 332 4031.