Marketing Assistant

Job title: Marketing Assistant

Department: Marketing, Comms and Fundraising

Reports to: Head of Marketing, Communications and Fundraising

Salary: £24,110

The Marketing Assistant will provide support to the Marketing team across all its responsibilities, working specifically with the Commercial division and Community Engagement teams and working closely with the Senior Marketing Executive and Marketing and Events Executive.

The post holder will be required to:

  • Collaboratively plan compelling campaigns to ensure our training courses and supplies sales are reaching set monthly targets.
  • Assist in the development and implementation of marketing strategies.
  • Analyse and deliver regular reports from campaigns in order to make informed decisions.
  • Produce supporting literature and assist with trainer presentations, as well as update training resources.
  • Identify opportunities to promote first aid training to new audiences.
  • Work with our partners to develop joint marketing campaigns.
  • Work with the Senior Marketing Executive to execute digital marketing strategies including social media, content creation, email marketing and PPC.
  • Develop close working relationships with the sales team to understand their needs.
  • Content creation – help to plan and create digital content including blogs, videos, photography and much more, in line with the marketing plan.
  • Assist with website administration and reporting.
  • Contribute ideas to the marketing function. 
  • Work closely with the Community Engagement team to create leaflets, posters, booklets etc. promoting the work they do in communities and schools throughout Scotland, as well as plan and execute their social media content.
  • Write copy for, and ensure the timely delivery of all regular and ad hoc internal and external publications.
  • Support fundraising events

The ideal candidate:

  • Educated to degree level or equivalent with minimum 1 year experience in a similar role
  • Creative thinker
  • Strong analytical skills
  • Good organisational skills
  • Excellent written and verbal communication
  • Exemplary attention to detail
  • Ability to multitask and prioritise projects effectively
  • Competent in Excel, Word and Powerpoint
  • Capable of dealing with multiple projects at one time
  • Possesses a good understanding of current online marketing concepts

The following is desirable for this position:

  • WordPress experience including WooCommerce
  • Familiar with Google Analytics
  • Familiar with using a social media scheduling service
  • Video production and editing for social media and training purposes
  • Experience using Canva or similar design platform
  • Experience of email marketing platforms

   To view the full job description, download here.