Nursing the Nation with St Andrew’s First Aid Training and Supplies
St Andrew’s First Aid Training and Supplies Ltd is kick starting the New Year with some TV exposure. The commercial division of the charity will be on TV over the next two months as the in association with partner of the new ITV documentary – Nursing the Nation.
‘Nursing The Nation’ follows district nurses on their rounds visiting different homes across the country, creating intimate, affectionate portraits of their diverse patients and their inspiring ability to grasp life in the face of adversity. From babies being born, teenagers coming to terms with disabilities, parents with sick children to the elderly and dying – district nurses are on hand to help them cope whilst bringing a glimmer of hope to their lives.
The factual series will travel across Britain featuring some of the most beautiful and remote places in the UK to inner-city housing estates, spanning a wide cross-section of the population to follow these nurses as they go about their daily routines.
Our partnership will commence on Thursday 10 January 2013 at 8.30 pm and will consist of branded bumpers before, during and immediately following the documentary – classed as primetime TV. The TV exposure will cover the whole of Scotland and there are six remaining episodes to be broadcast.
Mary McLuskey, managing director of St Andrew’s First Aid Training and Supplies Ltd said: “There is definitely a strong synergy between Nursing the Nation and our brand which is perfect for the business and it is the hope that our continued presence on TV will raise awareness of our brand within Scotland.”